Apps, websites and SMS form the broad foundation. But mobile payments and advertising are rich topics on their own. Where do you focus first? For many companies, the answer has been "an iPhone app" notice I said iPhone app, not mobile app. More on that later. But people have also been looking into mobile-optimized websites.
That has led to a kind of debate in some circles about which is more important. If you're going to only do one, is it better to make a mobile app or a mobile website? Apps have one clear advantage. In general, a well-made app can provide a far better user experience than even the best mobile websites are capable of right now. I don't think this is controversial. Really, though, what I often see missing from such discussions is cost.
It's often not that hard to make a web app that will work well on most smartphones depending on the nature of the app — things like graphics-intensive games being an exception, etc. But making just a native iPhone app is usually harder than making an equivalent cross-platform web app. And if you want Android and BlackBerry users to be able to have a native app, too, you often have to build each platform from scratch. Those that are built for purposes of marketing, branding , or customer service. The first type is the topic of all those heartwarming stories about some enterprising developer creating an iPhone app in his spare time, from which he is making more than enough to quit his job coding TPS report generators at BoringBigCo.
There are also real companies that do create and sell apps, quite successfully. The income comes from charging for the app directly, in-app purchases, and subscriptions, or less directly, through advertising think Angry Birds on Android. If you're charging for your mobile product, a native app is the way to go. A mobile website can't integrate with iTunes billing , which — in addition to providing a ready market of million mobile users — makes payment a snap.
Charging for access to your mobile website will require rolling your own payment solution While interesting and exciting, this category of mobile app is not really what we're talking about in this article. What's relevant is when companies produce apps in the second category, for the purposes of marketing, branding or customer service. Good examples are the Starbucks or Target Stores apps. These are normally free, since the whole point is to get them distributed as widely as possible. And that changes the discussion completely. If we make an app, how many prospects and customers will it reach?
That puts a ceiling on the potential success of the app as a marketing channel. I would gladly recommend this book for anyone who is a fan of science fiction, action-adventure, or even pirate-themed stories. Give it a read, you won't be disappointed. Oct 14, Michael rated it really liked it Shelves: first-reads. This book is a fun, science fiction adventure tale that follows the main character, Aaron Maxwell, through four separate adventures as a free spacer as he travels the universe in the quest for trade in goods and knowledge.
Though each adventure stands alone, each has the common elements of Maxwell's ship, the Achilles Bane and the ship's female AI with an attitude, Genie. The banter between Genie and Maxwell is amusing, similar to sarcastic barbs one would trade with a best friend. Throughout each adventure, the sometimes-modest Maxwell usually endears himself to those involved and adds to his reluctant hero status.
Wright and Gallant Wright, C. Despite the increasing acceptance of machine-learning classifiers, parametric methods appear still to be commonly used in application articles and remain one of the major standards for benchmarking classification experiments. Such plots can be used to further our understanding of the prediction and how specific variables, such as individual image bands, affect the classification. I was fortunate to win a copy of this book through a Goodreads giveaway. Chan and Paelinckx Chan, J.
One thing I enjoyed about this book were the references to Earth and how it would end up if we maintain our current course. Overall this was a light, enjoyable read, suitable and readable for middle graders, young adults, and adults. Sep 20, Arthur Davis rated it liked it Shelves: first-reads. For someone who grew up on games like Space Quest and Starflight it is easy to accept different alien species and worlds as well as the idea of space exploration for profit.
I think this background mixed with Whitley's wonderful descriptions made the book very easy to visualize. The book had great and memorable characters and some really great stories. It almost reads as several short stories. It also seemed to have a few unneeded characters w "Aaron Maxwell: Free Spacer" was a pretty good read. It also seemed to have a few unneeded characters whose exclusion wouldn't have hurt the book.
There were points where the book dragged a bit and some predictable plot points, but I found it an enjoyable read overall. Sep 24, Sandy Bottoms rated it liked it Shelves: first-reads. I was lucky to win this book in a Gooreads Giveaway. It was an enjoyable read. This book contains several light, tongue-in-cheek adventures that are great when you want to have a little fun.
Presented as a series of relatively unrelated adventures. Minor editing issues and some loose ends in the various plots mean you should be prepared not to take things too seriously. If you're looking for lighter fare in the sci-fi genre this is a good way to spend an evening. I'll be ch I was lucky to win this book in a Gooreads Giveaway.
I'll be checking out other offerings from this author in the future. I enjoyed this space opera story, lots of adventure and humor, and a little bit of romance. I listened to the Audible version and the narrator was a tad boring, but not overly so, but the story definitely made up for it. I definitely would recommend this book! I did get this audio free from AudiobookBlast. Apr 30, Jan rated it it was amazing.
Smooth story line and well developed characters with wiseassery, badassery, and generally good fun. Sure, it's Sci-Fi, but not the kind of thing that you need to be a techno-geek to enjoy. Audio performer does a fine job of rounding out the personalities and giving voice to the hero's snarkisms.
Sep 24, Emily Boivin rated it liked it. Sep 25, Amber rated it it was amazing. I received the book for free through Goodreads First Reads. Sep 21, Marcela Sara rated it liked it Shelves: first-reads , own-it. I won this book in a First Reads Giveaway. It was a decent fast read. It was simple yet cute.
Thanks for the read. Vera rated it really liked it Sep 24, Computer-assisted mapping emphasizing the appropriate uses of software in thematic and topographic map design, annotation, symbolization, color, design, display and reproduction. In this course we will explore the physical and biological aspects of geography. Using the scientific method, students will gain an appreciation for natural landscapes and the processes that shape them.
This course will also have a weekly laboratory component. Astronomy Introduction to Astronomy. Brief history of manned space vehicles. Problems of fundamental celestial mechanics.
A laboratory is included. Chemistry Environmental and Toxicological Chemistry. The goal of this course is for students to gain an understanding and appreciation for the field of chemistry applied to environmental topics and issues. The course focuses on the application of introductory chemical topics for environmental studies and also the chemistry of freshwater systems.
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The goal of this class is for students to gain an understanding of watershed dynamics, surface flow, and processes that impact water quality within a watershed. Surface water management regulations will be discussed. The laboratory experience will focus on statistical, GIS, and field techniques utilized for surface water analysis. At the end of this course, the students will be able to produce well formatted maps, find and utilize GIS data, understand the basics of vector, raster, and tabulated data, and conduct simple spatial analysis.